By now you are no doubt aware that finding enough web traffic for your site is an absolutely imperative task to successfully complete if you wish to make any money from running your own online business. There are, fortunately, many different ways of finding these all important visitors and the newest of the most favored methods is known as social media exploitation. Now, to anyone unaware of social media exploitation, the term itself may give you some reason to pause, as it sounds a lot more complicated than it actually is. When it comes right down to it, social media exploitation is merely the term given to any process which allows you to generate visitors for your website from the many social media sites of the world wide web. There are, of course, no small number of these social networking sites around nowadays, and each tends to have it’s own specific flavor, which naturally means that some sites will ultimately serve your needs better than others. In order to decide which social media sites are the best fit for your website’s needs, you will first have to gain an understanding of exactly what each social network brings to the table. In the remainder of this article, we are going to take a quick look at some of the major players in this field, in order to help you achieve a greater understanding of which social networks fit your website’s unique requirements the best.
Let’s start with the largest and most popular social media site out there, namely Facebook. Facebook is the one social network that almost everyone on the planet has heard about. If you do not already have an account, either a personal or business one, then the chances are very high that you are still aware of Facebook to at least some extent, thanks in no small part to the popular David Fincher Movie, The Social Network. Facebook has more users than any other social network and thus it also has the most potential visitors for your website. Obviously, not everyone who uses Facebook is going to use your site too, but the sheer size of Facebook means that it would be negligent not to have an account for your business set up. You can increase the visibility of your presence on Facebook, by encouraging your satisfied visitors to ‘like’ your site’s Facebook page. This can help to generate more visitors for your site as the friends of those who elect to ‘like’ your page, will see that they have done so, and some at least, will be encouraged to consequently check your page out for themselves. Another very popular social media site which you may be interested in creating an account for your online business for is Twitter. Twitter is unique in the social media world as it limits all of your posts to just one hundred and forty characters. This encourages a concise and straightforward spelling out of the facts in every post which can be very effective at illustrating a point succinctly and comprehensively. In addition to simply writing small blurbs in each Tweet, you can also post links to other websites, and display images too. Also, much like Facebook, if someone likes what they see in one of your posts, they can elect to ‘favorite’ or ‘retweet’ the post and subsequently expose all of their followers to post, thus significantly increasing the number of people that you can potentially reach through your social media account. If even a fraction of these people decide to visit your site, then you should see a visible rise in your traffic. There are many other social media sites which you should also look into using as part of your traffic generating strategy, such as Tumblr, Google+, Pinterest, LinkedIn, and Youtube. Each of these sites is distinctly different from the others and can consequently offer something unique to your site’s quest to generate traffic for itself. It should take you no time at all to have a quick look around each site and thus determine if they are likely to be of any use to you, and if they are, then you should waste no time at all in creating an account on these sites for your own online business. There is simply no hotter topic in the world of online business nowadays, than social media exploitation. The share prices in the major social networks, like Facebook and Twitter continue to perform very well and this alone can be taken as a sign that these entities are here to stay, at least for a little while. Using the social media sites of the world wide web to generate web traffic for your site is therefore a very good idea, so long as you take the time to determine which social media sites can truly be effective for your own needs.